Power Ratings Beat Animal Spirits
Back in 1936, John Maynard Keynes revolutionized the study of economics by pointing out that humans weren’t always rational actors. Instead, especially in times of uncertainty, investors are often driven by what Keynes called “animal spirits,” or the “spontaneous urge to action rather than inaction, and not as the outcome of a weighted average of quantitative benefits multiplied by qualitative probabilities.”
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