Archive Category: Green Zone Fortunes (Alerts)

Trade Alert (2 Actions): Sell Shares of STEM & RVP

Loss aversion is a bias that’s baked into the human psyche. It means that the losses we suffer hurt more than the (equally-sized) profits we make. Have you ever known someone who refuses to admit defeat? Someone who will “throw good money after bad,” in the prideful attempt to be a “winner” again? That’s the loss aversion bias in action. It makes investors who have poor emotional intelligence and discipline do stupid things.

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