Misleading headlines happen, which is accurate for economic news.

That’s unfortunate.

In many cases, the headline is all that analysts or investors read.

A recent example of an incomplete headline is “Rents Drop for First Time in Two Years After Climbing to Records.” That’s from The Wall Street Journal, but other websites carried similar news.

Apartments.com aggregates data for the rental market.

A recent report from the site inspired the WSJ headline.

The report includes apartments, homes and short-term and long-term rentals.

The headline is, in a way, accurate.

Is Rent as Affordable as Headlines Claim?

CoStar Group owns Apartments.com. Jay Lybik, national director of multifamily analytics at CoStar stated:

After a 20-month run of positive monthly growth dating back to December 2020, the market finally witnessed negative asking rent growth on a monthly sequential basis from July to August, with rents down 0.1% in July. We’re seeing a complete reversal of market conditions in just 12 months, going from demand significantly outstripping available units to now new deliveries outpacing lackluster demand.

But rents aren’t any more affordable than they were a month ago despite the reported rent drop.

The chart below shows the year-over-year change in major markets across the country.

Source: CoStar.

Asking rents were up 7.1% in August compared to the same month in 2021.

That is down from 8.4% at the end of July. But it’s still well above the gains in income for most families.

This is an important story because rents are a significant factor in the Consumer Price Index (CPI).

Rent Costs and the Consumer Price Index

Rental costs account for 7.2% of the CPI.

Homeownership is the largest component of the index at 23.7%.

Housing costs could drive a slowdown in inflation. But a slowdown is not the same thing as affordable.

There is an affordable housing crisis.

That’s not going away because of a small month-over-month dip.

Family finances will remain stressed even if a slight decline in asking rents continues for several months.

That’s because there are many renters locked into leases.

Bottom line: In this case, the good news of a rent drop is much less than meets the eye.

Housing prices and inflation continue to drive economic pain.

P.S. The affordable housing crisis is more evidence that we are headed (or are already in) a recession.

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Michael Carr is the editor of True Options Masters, One Trade, Precision Profits and Market Leaders. He teaches technical analysis and quantitative technical analysis at the New York Institute of Finance. Follow him on Twitter @MichaelCarrGuru.

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