I recently compared the individual stock holdings of two sector ETFs (exchange-traded funds).

As my team and I prepared the piece for publication, my editor commented: “Can we add more info? Why should our readers care about ETFs?”

She was right, and I obliged. (We call that the curse of knowledge: when know-it-all authors assume that their readers have the background to understand everything they write.)

But it got me thinking … and a bit fired up.

“Why should our readers care?! About ETFs?!

“Are you kidding me?!”

Don’t get me started on ETFs…

They might not sound as exciting as individual stocks, but smart investors should care about ETFs for several reasons.

The Only Free Lunch in Finance

For one, ETFs allow everyday retail investors to own a diversified basket of stocks.

Instead of betting the farm on just one stock, say, in the technology sector … you can position yourself for a bullish trend in the sector without having to guess which one company will outperform the rest, or which company’s stock will tank on one lousy earnings report.

Diversification has been called “the only free lunch in finance.”

In simple terms, you can earn an equal or higher return when you diversify, compared to when you don’t … and you can suffer far less volatility and drawdowns when you diversify, too.

That significant risk-reduction feature of diversification is what makes it a “free lunch,” particularly since you don’t have to give up superior returns when you do it right.

Of course, diversification is an age-old piece of wisdom even outside the stock-market arena.

My whip-smart grandmother grew up on a family farm in Kanawha County, West Virginia. One Thanksgiving, we were talking with her about the farm and how they’d successfully weathered economic downturns over the years.

I distinctly remember asking her what she credited their survival to…

She didn’t hesitate. With a half-chewed bite of turkey leg in her mouth, she said, “We were diversified.”

Back to stock market investing, ETFs give us an easy way to own a diversified basket of stocks … and that greatly decreases our risk of taking a catastrophic loss on any single stock. In turn, that gives ETF investors a far greater chance at weathering a downturn compared to someone who’s bet the farm on one company.

Ultra-Wealthy Hedge Fund Strategies

The diversification benefit ETFs afford should alone be enough to keep your interest in them.

Beyond that, though, the latest innovations in ETFs now give regular retail investors access to strategies and exposures historically reserved for ultra-wealthy hedge fund clients.

Last October, I pitched to an audience of several hundred investors 15 ETFs that I thought were good buys “for 2020 and beyond.”

Ten of those ETFs could be considered “bullish stock market” ETFs. They gave access to specific stock market factors and strategies — things that, again, have historically been limited to hedge funds.

And five of the ETFs were considered “hedges,” which I expected to perform well during an economic or market downturn … though I was clear with the audience that I couldn’t forecast precisely when that downturn would come or what would cause it.

Long story short, that simple “ETF Portfolio” I recommended in mid-October of 2019 has killed the S&P 500 over the past year!

Not only did it lose far less than the S&P 500 through the coronavirus crash earlier this year … it’s still beating the market, even after months of recovery.

And that’s because the ETFs I recommended gave investors access to strategies you simply can’t get when you plunk down your money on a single stock, or even in an S&P 500 fund, such as the uber-popular SPDR S&P 500 ETF (NYSE: SPY).

The Value of ETF Stocks

To list just a few, the ETFs I pitched to that audience gave them exposure to:

  • Gold (the world’s oldest crisis hedge).
  • A portfolio of put options. (Note: Put options soar higher when stocks stumble.)
  • A long-volatility vehicle. (Volatility also soars higher when stocks tumble.)
  • A sector-rotation strategy that routinely invests in U.S. stock sectors that are both cheaply valued and trending higher.
  • A momentum strategy applied to stocks in the health care sector.
  • A fund of “low-volatility” stocks, which tend to fall less in down markets.
  • A fund that uses options to allow participation in the S&P 500’s profits, in rising markets, while also limiting, or “capping,” the S&P 500’s losses, in down markets.

And that’s just to name a few…

In reality, it took me a full hour to pitch this “All-Weather” ETF portfolio to the audience last October. I had just a few minutes for each fund!

So I can’t possibly cover each one of them and the unique value they provide in today’s issue.

But I do plan to share more details on these in the weeks ahead. And for now, I hope you can begin to see some of the benefits that come with keeping an open mind about ETFs.

It’s true that stock-picking can be a thought-provoking and lucrative endeavor — and we certainly do a great deal of that in my Green Zone Fortunes service.

But if you’re looking past ETFs because you think (incorrectly) that they’re too boring or “slow,” to be worth it … I hope you’ll think again!

We routinely use ETFs in both my Cycle 9 Alert and 10X Profits services to make double and triple-digit returns, in both bull and bear markets.

To good profits,

Adam sig

 

 

 

Adam O’Dell, CMT

Chief Investment Strategist, Money & Markets